App Design &
Social Media
Creative Director:
Primal Screen, Chad Gipson, Shivani Kapoor
I’ve had the chance to work on a variety of app design projects, each with its own audience and creative direction. For the Zac Brown Band, I helped design an app experience that blended music, storytelling, and fan engagement into an intuitive, visually rich interface. I also contributed to the Good Is the New Cool app, translating their mission-driven brand into a clean, modern mobile experience focused on community and impact. In addition, I supported design for The PBS Kids App, a free educational platform featuring games and episodes from beloved shows like Arthur, Curious George, and Sesame Street. Partnering with Primal Screen, I helped shape a safe, ad-free space where kids can learn, explore, and play across iOS, Android, and smart TVs.
Services:
App Design | Work with Developers | UX Research
PBS Kids
I was a lead designer on The PBS Kids App, a free educational platform developed with Primal Screen. The app includes Play and Learn Science, which received the inaugural Excellence in Early Learning Digital Media Award in 2019 for its distinguished content for young learners. I helped shape a safe, ad-free environment where kids can learn, explore, and play across iOS, Android, and smart TVs.
Good is the New Cool App
Good Is The New Cool is a purpose-driven brand focused on impact and culture. I supported the ongoing maintenance of the brand, ensuring visual consistency across touchpoints, and led the design of their mobile app. By creating a clean, intuitive interface that aligned with the brand’s mission and voice.
Social Media
I’ve worked on a variety of social-first digital projects for diverse audiences. For the Zac Brown Band, I helped design engaging, story-driven experiences that connected fans to music and content. I also supported Good Is the New Cool by translating their mission-driven brand into clean, modern visuals built for community engagement. Additionally, I contributed design support for PBS Kids, helping shape safe, engaging digital experiences tailored for young audiences across platforms.
